Jayalalithaa has made good on one of the major promises of her election campaign - she has made cable television available in Tamil Nadu through a government service.
For Rs 70, customers will be able to get 90 channels. Most private operators charge double that for similar services.
The Tamil Nadu government revived the dormant State-run cable TV service by formally launching its operations on Friday (02-Sep-2011).
The ACTVC was the brainchild of the previous DMK government which set it up in 2007 at the height of a feud between the families of then Chief Minister M Karunanidhi and his grand nephews Dyananidhi Maran and Kalanidhi Maran.
The move then was seen as an attempt by Karunanidhi to cut to size the Marans whose Sumangali Cable Vision dominated the cable TV business. But later both patched up ahead of the 2009 Lok Sabha polls, leaving the Arasu Cable TV Corporation in limbo.
Giving fresh life to the Arasu Cable TV Corporation to fulfill the AIADMK’s poll promise, Chief Minister J. Jayalalithaa said, with mentioning names, “one particular family” was enjoying monopoly over the cable TV business.
While the cable network operators are relieved that the new government-owned multi-system operator (MSO) will break the domination of private operators in the cable TV market, they are wondering what to tell customers as some popular pay channels will not be part of the bouquet.
Arasu Cable will operate in all districts except Chennai, which is expected to get the licence for conditional access system.
The Tamil Nadu government revived the dormant State-run cable TV service by formally launching its operations on Friday (02-Sep-2011).
The ACTVC was the brainchild of the previous DMK government which set it up in 2007 at the height of a feud between the families of then Chief Minister M Karunanidhi and his grand nephews Dyananidhi Maran and Kalanidhi Maran.
The move then was seen as an attempt by Karunanidhi to cut to size the Marans whose Sumangali Cable Vision dominated the cable TV business. But later both patched up ahead of the 2009 Lok Sabha polls, leaving the Arasu Cable TV Corporation in limbo.
Giving fresh life to the Arasu Cable TV Corporation to fulfill the AIADMK’s poll promise, Chief Minister J. Jayalalithaa said, with mentioning names, “one particular family” was enjoying monopoly over the cable TV business.
While the cable network operators are relieved that the new government-owned multi-system operator (MSO) will break the domination of private operators in the cable TV market, they are wondering what to tell customers as some popular pay channels will not be part of the bouquet.
Arasu Cable will operate in all districts except Chennai, which is expected to get the licence for conditional access system.
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